Work in Progress

I am currently working on developing this fictional brand for my advanced design projects 2 course! This brand concept is inspired by my Grandma's love for Elvis and the Heartbreak Hotel! Who said broken hearts can't be pretty?

The brand identity is still being developed, but this is what the early stages are shaping up to be! I am so excited about this playful and bold brand that I am creating. Throughout the 2021 Winter term, I will be developing the branding guidelines and applying the branding to different collateral projects to bring the brand to life!