As a Student Graphic Designer in the Wartburg College Marketing and Communications Office, I was tasked with creating the marketing materials for the TriByKnight Triathlon. I have been working on the graphics every year and have been able to develop a a bold and colorful identity! I always start with the poster and then move onto making digital slides to be displayed on campus monitors, countdowns and so many more fun collateral pieces.
On top of the marketing materials for the triathlon, I have also been able to create
the posters for the training classes to help participants prepare for the race. I wanted
to use similar colors to the TriByKnight graphics, but I also wanted the training classes to not blend in with the other posters. Instead of using photos of athletes, I decided to use illustrations. Both of the training posters have are individuals but still tie into the TriByKnight materials too.